“Turning free readers into paying subscribers is one of the toughest challenges for any newsletter. We needed an extra layer of value, something beyond premium content, to trigger conversions faster. Offering premium deals with the Secret white label platform made the difference: we saw 10x more conversions compared to other marketing actions, and converted more than 200 of our free readers in just a few days. It’s now a cornerstone of our premium offer.”
10x more conversions to our Premium Offer by gifting Secret Premium
The Challenge for Snowball
“Turning free subscribers into paying customers is hard, content alone wasn’t converting fast enough. Previous bundle attempts had low impact. We needed an extra layer of value, something beyond premium content, to trigger conversions.”
The Secret Solution
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The largest catalog of SaaS deals, tailored for entrepreneurs, with new discounts added every month
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Custom platform branded for Snowball + custom domain name deployed in just 1 day
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Gated access via SSO so Snowball’s premium subscribers instantly unlock exclusive SaaS savings without having to sign up.
How they used Secret
“We offered everyone who subscribed to Snowball+ on an annual plan free access to Secret Premium.”
Added Secret’s bundle to onboarding emails
Promoted Secret’s bundle in all free reader campaigns
Added the Snowball branded platform to their website to increase the perceived value of their Snowball+ newsletters
The results
“If you’re not subscribed, you don’t get in, that’s the message, and it works. Secret helped us to convert 200 of our free readers upgraded to our paid newsletter in just a few days. We tried bundles before. Nothing worked. Secret changed the game. It’s now a cornerstone of our premium offer, we believe it creates a powerful retention effect that keeps subscribers engaged and invested over time.”
Founder of Snowball
Higher conversion
10x more conversions than other marketing actions
Immediate ROI
Converted 200 of our free readers in just a few days
Lower churn
Created a long-term retention effect