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4,4/5

Apollo.io Reviews

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Apollo.io

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Apollo.io is a software platform designed to help founders and sales teams find buyers and convert them into customers. Apollo .io is a sales intelligence and engagement platform that provides a complete sales intelligence and engagement solution, combining its database of potential leads with outreach. The platform provides prospecting, sales engagement and analytics tools that help users consolidate their sales process, improve their conversion rates and grow their business. Some of the key features of Apollo.io include, lead scoring, email tracking, task management and CRM integration.
  • 01 What is Apollo.io?
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Apollo.io compare to similar software?
  • 05 Who is Apollo.io best for according to our reviewers?
  • 06 Apollo.io Reviews

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01 What is Apollo.io?

Apollo.io is a sales intelligence platform that aids in engaging and converting prospects efficiently, thereby facilitating rapid growth for startups. It provides access to the world's largest B2B database with 256 million contacts, enabling businesses to find and target potential buyers easily. The platform offers various features like sequences, email personalization, click to dial and LinkedIn automations to win outbound traffic. Powered by AI, Apollo.io offers full funnel automation, turning data into sales. It helps in cutting costs by 50%, doubling email open rates and optimizing the entire sales process. The platform is used by millions of salespeople in over 160,000 companies including Stripe, Rippling, Autodesk and DocuSign. Apollo.io can be accessed at a discounted rate through the Secret platform.

02 Pros and cons from reviewers

Pros from reviewers

  • User-friendliness
    Apollo.io is recognized for its user-friendly platform, making it easy to search for contacts, capture leads, and use various filters to find the right leads. It is also highly customizable, although this can lead to a steep learning curve

  • Affordability
    Users find Apollo.io to be cost-effective, offering excellent features for managing email sequences, integrating with HubSpot, handling accounts and contacts, and more at a price that provides the best value for money

  • Agility
    Apollo.io is praised for its agility, allowing users to manage prospecting, lead generation, email outreach, and dialing out all in one platform, simplifying daily tasks and making it a top platform for lead generation

  • LinkedIn Chrome Extension
    The software's high-quality, user-friendly LinkedIn Chrome extension is highly valued, enabling users to store and extract data from LinkedIn, which aids in enrolling contacts in sequences more efficiently

  • Extensive Database
    Apollo.io boasts an extensive database, providing access to a wealth of contact information that would be more expensive elsewhere. It also allows for easy capture and connection of millions of contacts.

Cons from reviewers

  • Inaccurate email tracking
    Despite its powerful search filter capabilities and email sequencing functions, the email tracking feature of Apollo.io is reported to be only 50-70% accurate, which can lead to misinterpretation of data

  • Limited contact data
    While Apollo.io provides access to a wealth of contact information, it can be challenging to find information for all necessary contacts, especially for smaller businesses. Most of the data comes from LinkedIn, so if a contact isn't there, they won't be in Apollo

  • Duplicated records
    Apollo.io tends to create duplicated records in the CRM, which can be challenging to deal with, especially since these records don't sync from Salesforce to Apollo

  • Steep learning curve
    The software is highly customizable and feature-rich, which can lead to a steep learning curve and require a significant time investment to set it up and integrate it as needed

  • Poor customer support
    Some users have reported slow customer support response times and a lack of live support, which can be frustrating when dealing with issues or seeking help with the software.

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Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

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03 Main features

More details about Apollo.io plans

Starting Price

$59

per user per month

Free Plan

Yes

Integrate with your existing tools and workflows

Identifiy the right prospects

Streamline lead management and tracking

Personalize outreach with dynamic templates

Access real-time company and contact data

Apollo.io Logo

Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

Get deal for free

04 How Apollo.io compare to similar software?

As lead generation software, Lusha and Apollo provide access to extensive B2B contacts worldwide to improve and streamline your prospecting. However, it’s important to note some key distinctions between the two platforms when deciding which is best for your business. One of the main differences is the scope of their features. Lusha is a dedicated B2B sales intelligence platform, granting users access to contacts that help sales teams with lead generation and prospecting. Lusha’s Chrome extension lets users quickly retrieve contact data on LinkedIn, Salesforce, or company sites. On the other hand, Apollo’s sales intelligence platform is complemented by a range of other features, turning it into an end-to-end sales platform. Apollo offers features to support each stage of the sale process, including contact data and enrichment, engagement tools like email automation and AB testing, goal tracking, and deal data. 


Another significant difference is the platforms’ approach to Do Not...

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Apollo.io

Used by 3288 members

Sales Intelligence and Engagement Platform

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Lusha

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While Apollo and HubSpot are both popular platforms in the sales and marketing automation space, they cater to different business needs through their distinct features and strengths. Understanding these differences is crucial when choosing the right tool for your business.


Apollo is a sales engagement platform that excels in providing businesses with a comprehensive database and robust tools for lead generation and outreach. It focuses on helping sales teams efficiently identify and connect with potential leads through advanced search filters and AI-powered recommendations. Apollo offers features such as email sequencing, automated workflows, and detailed analytics, empowering sales teams to optimize their outreach strategies and increase conversion rates. Its strength lies in its ability to streamline the sales process and enhance productivity by providing actionable insights and customizable engagement tools.


In contrast, HubSpot is an all-in-one CRM platform that integrates ...

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Apollo.io

Used by 3288 members

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

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HubSpot

Used by 2558 members

CRM, marketing automation & customer service software suite

90% off the Professional and Enterprise plans for 1 year

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Apollo and RocketReach are two powerful tools for lead generation and sales intelligence that cater to businesses seeking to enhance their outreach and customer acquisition strategies. However, they differ significantly in the range of features they offer and how they approach the lead generation process.


Apollo is an all-in-one sales platform that integrates lead generation with CRM functionality and sales engagement tools. It provides a comprehensive solution for managing the entire sales process—from finding leads to nurturing them through automated email sequences and tracking their engagement. Apollo’s platform includes advanced search capabilities, allowing users to filter potential leads based on a wide array of criteria, making it easier to target specific markets. Additionally, Apollo offers detailed analytics and reporting features, enabling businesses to monitor the effectiveness of their campaigns and adjust their strategies in real time. Its all-inclusive approach makes...

Apollo.io Logo

Apollo.io

Used by 3288 members

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

05 Who is Apollo.io best for according to our reviewers?

  • Freight Brokers
    Apollo.io simplifies the process of generating a customer database, contacting potential clients, and following up. It also offers various filters to find the right leads and email marketing features

  • Lifecycle Account Executives
    Apollo.io's streamlined sequence builder and excellent user experience allow these users to accomplish tasks much quicker. It also stores and extracts data from LinkedIn, enabling efficient enrollment of contacts in sequences

  • Sales Development Representatives
    These users can benefit from Apollo.io's extensive database and segmentation filters, which can help them find and connect with potential leads more efficiently

  • Startups
    For startups, Apollo.io offers an affordable and user-friendly platform for lead generation and email outreach, with the ability to send up to 10k emails monthly to test engagement across various roles and industries

  • HubSpot Users
    Apollo.io integrates well with HubSpot, offering features for managing email sequences, handling accounts and contacts, and more. However, it may require a significant time investment to set it up and integrate it as needed.

Apollo.io Logo

Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

Get deal for free

06 Apollo.io Reviews

4,4/5

Apollo.io rating

Leave a review
  • Ezekiel Hartmann

    Commitment to Continuous Improvement

    The product ships improvements frequently—and they’re meaningful. We’ve seen smarter deduping, better enrichment coverage, and small quality-of-life tweaks (like saved column sets) that add up. Release notes are clear about what changed and why, and beta features are easy to test without disrupting the team. It gives us confidence to standardize more of our GTM workflow in Apollo. Side note: we originally jumped in with a Joinsecret promo code for 50% off, which made trying the platform a no-brainer—and we’ve stayed because the pace of improvement hasn’t slowed.

    December 8, 2025

  • Joette Zboncak

    User-Friendly Interface

    Onboarding new reps was painless because the UI is clean and predictable. Search, filters, and sequence building follow the same patterns across the app, and the inline tips are useful without being noisy. Creating multi-step sequences (email, call, LI touch) is drag-and-drop simple, and the preview modes reduce mistakes before sending. Keyboard shortcuts for common actions (saving filters, enrolling contacts) are a thoughtful touch. We had two new hires productive in under a day—with minimal internal training.

    December 1, 2025

  • Damon Cummings

    Responsive Customer Service

    Support has been consistently fast and human. When we hit a compliance question about custom domains, chat support answered within minutes and followed up with a detailed help article plus a quick screen recording. We also submitted a feature request about additional filters for intent signals; the team acknowledged it, offered a workaround, and updated us when it shipped. It feels like they actually read tickets instead of sending canned responses, which makes rolling Apollo out across the team much smoother.

    November 25, 2025

  • Trenton Kilback

    Robust API Integration

    Apollo’s API has been rock solid for us. We pull enriched company/contact data into our data warehouse nightly and push sequence outcomes back into our CRM with minimal glue code. Rate limits are reasonable, auth is straightforward, and the docs include clear field maps so we didn’t have to guess. The best part is being able to trigger sequence enrollment from our app when a user meets product-qualified criteria—no manual exports. Overall, it’s saved us hours each week and eliminated brittle CSV workflows.

    November 17, 2025

  • Tomika Bechtelar

    Effective Lead Scoring Feature

    The built-in lead scoring finally got our team aligned on who to call first. We combined firmographics (industry, headcount), intent signals, and engagement (opens/clicks/demo page visits) to produce a score that updates in real time. Reps now start each day with a prioritized call list, and our SDR → AE handoff is cleaner because everyone speaks the same “score” language. False positives are low, and when we tweak weights, results are reflected quickly. Net impact: fewer low-quality dials and a noticeable bump in qualified meetings.

    November 8, 2025

  • Ja O'Hara

    Insightful Analytics Dashboard

    Apollo.io’s analytics dashboard gives us exactly what we need at a glance—pipeline health, email performance, and rep activity broken down by campaign and segment. The cohort charts make it easy to spot where replies spike, and the attribution view helped us reallocate sends to the sequences that actually convert. I like that you can drill from high-level KPIs straight into contact or email-level detail without hopping screens. After a week of using the dashboard consistently, we trimmed two underperforming sequences and lifted meetings booked by ~14% the following sprint.

    November 3, 2025

  • Valentin Rodriguez

    Intuitive Email Sequencing Tool

    they seem committed to constantly improving the platform based on user feedback. I found the event-based triggers exceptionally useful for automating marketing tasks that are typically manual and time-consuming. Lastly, I was pleasantly surprised by the Apollo promo code for 50% off I got through Joinsecret. It made the decision to subscribe a lot easier and we have not been disappointed.

    October 27, 2025

  • Barbara Sipes

    Money-Saving Deals through Joinsecret

    The leads scoring feature of Apollo.io has really helped our sales team prioritize their efforts and focus on the most promising leads. It feels like we're not wasting time anymore. I appreciate the robustness of their API, which enables us to integrate Apollo with other tools we use, enhancing our workflow efficiency. Customer service at Apollo is responsive and genuinely helpful, they really seem to care about user issues. Before I forget, I used a promo code from Joinsecret for 50% off on Apollo.io which made it an absolute steal, given the features they offer. The user interface of Apollo.io is clean and user friendly, making it easy for new team members to get on board quickly without a steep learning curve. What I love about Apollo.io is the regular updates they roll out

    October 19, 2025

  • Marisol Purdy

    Seamless LinkedIn Integration for Lead Building

    I recently took advantage of an Apollo promo code from Joinsecret for 50% off, which made it an even better value. The email sequencing tool is a game changer, it's incredibly intuitive and saves so much time. Apollo.io's analytics dashboard is top-notch. It offers in-depth insights that help us make data-driven decisions and tweak our campaigns for better performance

    October 13, 2025

  • William Johnson

    Streamlined Prospecting with Apollo.io

    I've been using Apollo.io for a few months and it's significantly streamlined our prospecting process. The platform's integration with LinkedIn is seamless and very helpful for building accurate lists of potential leads

    October 5, 2025

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