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Mailchimp Reviews

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Mailchimp is top email and marketing automation software that helps businesses connect with and engage customers. Mailchimp provides multi-channel marketing tools, such as email campaigns, social media management, and landing page creation, and advertising platforms. Businesses can effectively target audiences, identify performance analytics, and improve their marketing. The easy-to-use interface and powerful features make Mailchimp a go-to software for businesses trying to create a flow in the everyday management of their digital marketing.
  • 01 What is Mailchimp?
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Mailchimp compare to similar software?
  • 05 Who is Mailchimp best for according to our reviewers?
  • 06 Mailchimp Reviews

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01 What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

02 Pros and cons from reviewers

Pros from reviewers

  • Ease of use
    Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Advanced features
    The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Customizable templates
    Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Marketing automation
    The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

  • Cost-effective
    Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

Cons from reviewers

  • Issues with email templates and contact list management
    Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

  • Incomplete features
    Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

  • Subpar customer service
    Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • High subscription cost for smaller companies
    While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

  • Difficulties with individual contact management
    The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

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Mailchimp

Email and Marketing Automation

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03 Main features

More details about Mailchimp plans

Starting Price

$13

per month

Free Plan

Yes

Continuously optimize your strategy

Connect all your tools

A/B testing

Design impactful emails

E-commerce integration

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Mailchimp

Email and Marketing Automation

30% off monthly plans

Save up to $1,260

Get deal for free

04 How Mailchimp compare to similar software?

Several differences between ConvertKit and Mailchimp may help you decide which tool is for you. Firstly, the two products target different audiences. ConvertKit is specifically designed for creators including authors, bloggers, coaches, and podcasters. It offers tools to help creators grow their audience and monetize their offerings, like email marketing, newsletters, and a simple landing page builder. Mailchimp is marketed towards a broader audience of small to medium businesses across various industries, including e-commerce. Marketers with all levels of experience can use it and it’s especially accessible to those with limited email marketing experience. 


Another crucial difference between Convertkit and Mailchimp is their approach to email creation. ConvertKit’s email designer was, up until recently, plain text only, requiring basic HTML knowledge. ConvertKit’s new visual editor uses content blocks to let you create 3-column layouts, add rich media content, and insert HTML...

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Mailchimp

Used by 985 members

Email and Marketing Automation

30% off monthly plans

Save up to $1,260

Brevo and Mailchimp are two robust email marketing tools that help businesses of all sizes manage email campaigns. However, one of their main differences is the features they offer beyond email marketing. Brevo provides a marketing platform for email, SMS, and WhatsApp campaigns. It also has a free CRM with all its plans for identifying, tracking, and managing leads. In addition, it offers personalized chat tools to connect with customers and transactional emails. You can subscribe to these products separately to create your own digital marketing platform stack. 


Mailchimp is primarily an email marketing platform. Its email marketing plans offer additional digital marketing channels and tools including SMS marketing, social media, posts, ads, surveys, landing pages, and a website builder. Mailchimp’s popular landing page builder is also available with all its plans. Compared to Mailchimp, Brevo’s landing page builder is only available with its more expensive subscriptions....

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Mailchimp

Used by 985 members

Email and Marketing Automation

30% off monthly plans

Save up to $1,260

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Brevo (ex. Sendinblue)

Used by 4098 members

Centralize marketing and sales tools to increase your growth

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Freshmarketer and Mailchimp are both robust marketing platforms, but they cater to different needs and offer distinct features that set them apart. Understanding these differences is crucial when deciding which tool is best for your business.


Freshmarketer is a comprehensive marketing automation platform that integrates deeply with CRM systems, making it an ideal choice for businesses looking to create highly personalized marketing campaigns. It offers advanced features like multichannel automation, customer journey mapping, and detailed analytics, which allow businesses to streamline their marketing efforts across email, social media, and other channels. Freshmarketer is particularly well-suited for companies that prioritize personalization and want to leverage data-driven insights to enhance customer engagement.


Mailchimp, on the other hand, is primarily known for its user-friendly email marketing capabilities. While it has expanded its offerings to include additional marketing...

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Mailchimp

Used by 985 members

Email and Marketing Automation

30% off monthly plans

Save up to $1,260

05 Who is Mailchimp best for according to our reviewers?

  • Marketing Professionals
    Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Large Companies
    Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • Small Businesses
    Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • Freelancers
    Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • High Volume Email Marketers
    For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

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Mailchimp

Email and Marketing Automation

30% off monthly plans

Save up to $1,260

Get deal for free

06 Mailchimp Reviews

4,4/5

Mailchimp rating

Leave a review
  • Destiny Satterfield

    Seamless CRM Integration

    Integrating Mailchimp with our CRM has streamlined our workflow tremendously. It's great that Mailchimp offers integrations with so many other tools we use, which enhances our efficiency

    December 9, 2025

  • Peggy Schaefer

    Cost-Efficient Start

    I took advantage of the 1 month free on Mailchimp deal through Joinsecret and am glad I did. It made starting out less stressful and I was able to experiment with a variety of features without worrying about costs initially

    November 29, 2025

  • Titus Corkery

    Convenient Mobile App

    Their mobile app is a game changer for me. Being able to monitor campaigns and check reports on the go is incredibly convenient and not something all competitors offer

    November 24, 2025

  • Andreas Nader

    Reliable Customer Support

    The customer support at Mailchimp has been really helpful whenever I've run into an issue or had questions about features. They are prompt and very knowledgeable

    November 17, 2025

  • Kasey Beer

    Simplified List Management

    Before using Mailchimp, I struggled with managing multiple lists and campaigns. Their platform makes it so easy to manage everything and keep track of performance metrics all in one place

    November 9, 2025

  • Dulcie Lind

    Free Trial Benefits

    I got a 1 month free trial of Mailchimp through Joinsecret and it was a fantastic way to get a feel for the platform without an initial investment. It confirmed my decision to switch over as it was easy to set up and I could immediately start seeing how campaigns would run

    November 2, 2025

  • Wes Johns

    Insightful Analytics

    The analytics in Mailchimp are quite detailed and provide a lot of insights that help us make data-driven decisions. It's been great to see which campaigns perform best and why

    October 28, 2025

  • Greg Jacobson

    Effective A/B Testing

    I was pleasantly surprised with the A/B testing feature in Mailchimp, it's been invaluable for optimizing our email campaigns. We've been able to test different subject lines and content to see what resonates best with our audience, which has really helped improve our click-through rates

    October 19, 2025

  • Garnet Nolan

    Superior Segmentation Tools

    I switched from another provider because Mailchimp’s design tools were superior. Their segmentation tools have also made it easier for us to target our messages more effectively, leading to better engagement rates

    October 13, 2025

  • Antoine Rice

    User-Friendly Design

    I've been using Mailchimp for our email marketing for over a year now, and I love how user-friendly the interface is. It's easy to create visually appealing emails without needing a deep knowledge of design

    October 6, 2025

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