“Secret helped me flip the narrative: people don’t feel like they’re paying to be part of my community, they feel like they’re profiting from it. Within one week of integrating Secret, we got six annual upgrades and hit full ROI. But it didn’t stop there. Secret now fuels conversations, drives retention, and creates real FOMO. Members share how much they’ve saved, others jump in, and it turns into a flywheel. Collectively, they’ve already saved over $4 million and we’re just getting started.”
A gamified community that drives ROI and retention with Secret
The Challenge for Early AI-dopters
“Starting a community is hard. At first, I was just talking to myself. Churn hovered around 9%, and most people joined just to grab free templates and leave. The hardest part? Getting them to contribute. My goal was to get 40% of members to Level 2, because that’s when they really engage and don’t churn.”
The Secret Solution
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The largest catalog of SaaS deals tailored for entrepreneurs, constantly updated
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Fully branded white-label platform deployed instantly on their own domain
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Deals that would take weeks to negotiate, added instantly and monthly
How they used Secret
“We integrated Secret into our Skool community to boost engagement and conversions.”
Integrated as a reward inside the Skool community to boost engagement and conversion on annual upgrade.
Regular content posts and FOMO triggers around hot new deals
Members began sharing how much they saved, creating a viral flywheel of retention and upgrades
The results
“Secret helped me flip the narrative: people don’t feel like they’re paying to be part of my community, they feel like they’re profiting from it. Our members have already saved over $4 million collectively and we’re just getting started.”
Founder of Early AI-dopters
Full ROI
Achieved in less than one week
Churn reduction
Dropped from 9% to 6%
More engagement & upgrades
Level 3 users grew from 5% to 12% and 60% more annual upgrades